White Stallion 60th Anniversary
Join us in celebrating 60 years
About
our company
Our passion for photography drives our commitment to capturing life's most precious moments with unrivaled expertise and attention to detail. We blend art and technology to provide our clients with unforgettable images that tell their unique stories.
60
White Stallion
Fifty years of mindful stewardship of the land and exceptional guest service brings the third generation of the True family to the forefront. Joining the team is Russell’s son Steven and his wife Alice. In keeping with family tradition, you’ll see them all over the ranch, from wrangling and managing staff to serving breakfast cookouts and grilling your steak for dinner. When you visit the ranch, you’ll find you really are a guest in their home.
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Dude Ranching
When city dwellers from the East Coast discovered that ranch visits in the wide open West made for great vacations, ranches started hosting them – and eventually charging them for their stays. Ranches that opened up to the tourism business were called guest ranches, or “dude ranches”. Here are a few imponderables about dude ranches and their origins.
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Cattle Ranching
The development of efficient transportation networks, such as the expansion of railroads in the late 1800s, led to a surge in the demand for beef. The vast open ranges of the West provided ideal grazing conditions, and ranchers began focusing on breeding cattle for meat production. This marked the beginning of the modern beef industry in the U.S., characterized by large-scale cattle drives and the establishment of sprawling ranches.
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Share some of your favorite White Stallion Stories below!